It’s easy to blur the lines when you’re deep in your business trenches, where you came in with the idea to do things differently, things end up looking oddly similar to that competitor.

This episode brings the issue to the fore-front as we join Beatrice as she speaks to prior clients and powerhouse couple Brooke and Jeremiah, the Founders of Project Revolution, disrupting the norms in what is usually perceived as the dry Project Management sphere.

They’re on a mission to revolutionized the project management industry with their unique and rocking brand and share the behind the scenes on the work down on their brand strategy, the challenges, and where they’re at now.

There’s insights on incorporating core values, avoiding industry jargon, and the importance of deep, meaningful messaging all while staying true to their mission of empowering high voltage cultures.

00:19 Meet the Couplepreneurs: Brooke and Jeremiah
01:00 Shaking Up Project Management
01:49 Creating a Unique Brand Identity
05:28 Unique Approach to Core Values
10:36 The Response about the Brand Refresh
15:00 Going beyond F-bombs
21:26 Effective Messaging and Branding
23:32 Understanding Audience Perception
24:33 International Perspectives and Cultural Sensitivity
25:39 Branding Lessons from Starbucks
29:26 Reframing and Standing Out in the Market
33:00 Visuals are a outcome of brand strategy
38:54 Bloopers

Reach out to Project Revolution:
LinkedIn | Website | The Project Management Pathway: Your 90-Day Project

Follow Beatrice Gutknecht:

⁠LinkedIn⁠ | ⁠YouTube⁠ | ⁠Website⁠

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Produced by ⁠Your Podcast Sidekick.